Content Strategy: A Minimum Viable Donut

Content Strategy
Audience experience level: 
Keri Poeppe & Lynn Winter

At the kick-off of new projects our clients and team often focus largely on functionality and design. We know in the back of our heads that we need to do something with the content but - let’s be honest - it is often our client’s issue. When faced with limits on budget and time, giving clients robust guidance and support for content work often moves to the back burner.

However, good content makes a winning site, and we need to help our clients do it well. Content work should be central to our process and in our budgets. To do this, we need to understand what we can do at minimum, since most of us can’t hire a separate strategist to do this work (or at least not yet)! In this session we will walk through an MVP ("Minimum Viable Product") for content development.

We'll cover the MVP elements of:

  • Auditing
  • Analyzing
  • Writing
  • Testing

An MVP approach will help you push content decisions sooner, put content at the center of the process, make tasks and responsibilities more clear, and produce better websites.