Google AMP: How and When should you implement Accelerated Mobile Pages?

Business and Strategy
Coding and Development
Content Strategy
Site Building
Audience experience level: 
Joshua Stewardson

Google launched Accelerated Mobile Pages in April. We were early beta partners in implementing it and have tried out a few different implementation patterns with varying degress of success.

We will cover the history of AMP and when you should start caring about it (for some sites that might have been in April, for others it might not be for another year or two). Then we will go over the how with options for implementation (contrib module, custom theme, third-party service, etc.).

This will start out more business focused in the first third as we address the when, then for how we will cover the site-builder-oriented implementations, and finish off in advanced development territory for large-scale deployments.

If we have extra time, we'll talk briefly about content distribution channels - especially on mobile - and what that means for site owners.